By job · 8 posts
Listings & product copy
Titles, bullets, tags, meta and translations: lock the product facts first, then let AI draft within each platform's rules.
If you want AI to write your listings, reverse the usual order: lock the product facts and platform limits first, then ask for candidates. Give a model one photo and a few keywords and it will happily invent a material or a performance claim.
Each platform counts differently. Amazon US titles outside media categories now stop at 75 characters, Etsy caps each tag at 20 characters, Shopify page titles max out at 70, and Merchant Center shows only the first 70 characters in many places. Count with a real tool, never on the model's word.
Tools you can use now
Amazon listings
Amazon Title Checker
Check a 75-character title and 125-character Item Highlights against the rules that started in July 2026, including banned characters, repeated words and promotional wording. Split an old long title into both fields, or check a whole batch.
- Title ≤75
- Highlights ≤125
- Batch of 500
Etsy SEO
Etsy Tag Planner
Split 13 tags across product type, attributes, use, gifting, style and long-tail. It checks the 20-character limit, plural duplicates, brand terms and your title's first 40 characters. Comes with an AI prompt whose reply sorts itself into groups.
- 13 tags
- 20 chars each
- Title ≤140
Playbooks
7 posts- 11 minPlaybooks
How to Write Product Descriptions in Bulk with AI for Your Shopify or DTC Store
A practical workflow for producing product descriptions at scale for a DTC store: fix a copy template, generate drafts in bulk, then review them by hand.
- 7 minPlaybooks
Localising Marketplace Listings Across Five European Stores
Lock the facts and terminology in one source store, generate per language, then check compliance fields country by country. Sync tools copy listings; they don't carry your compliance.
- 7 minPlaybooks
Etsy Titles and Tags with AI: How to Budget Your 13 Tag Slots
A 140-character title, 13 tags, 20 characters each. Treat the tag slots as a budget, let AI generate inside the constraints, and check attributes by hand.
- 7 minPlaybooks
Writing Shopify Product and Collection Meta at Scale with AI
Set the field rules and templates first, then let AI fill them, with mechanical length, duplication and banned-word checks before anything is written back.
- 7 minPlaybooks
Optimising Google Merchant Center Titles with AI, at Scale
Feed titles must match the landing page and front-load what matters, plus the structured_title field for AI-generated titles that most tutorials skip.
- 7 minPlaybooks
Optimising Amazon Listings with AI: Titles, Bullets and a Compliance Check
Lock the product facts and the platform limits first, then let AI generate candidates (built around Amazon's 2026 title change and the new Item Highlights field).
- 8 minPlaybooks
Turning One Product Photo into a Full Amazon and Etsy Listing with AI
A workflow for going from a single real product photo to Amazon bullet points, an Etsy tag set, and a Shopify description, with a clear line on what AI shouldn't touch.
Comparisons
1 post
Common questions
How do I shorten Amazon titles to 75 characters?
Keep the brand, product type and the single most important differentiating attribute in the title. Move material, compatible models, size or box contents into Item Highlights, which allows up to 125 characters. Per Amazon's notice for the US marketplace, the limit applies from 27 July 2026 outside media categories. Count both fields with a real counter rather than trusting the model. Read more →
Should I use DeepL or ChatGPT to translate product listings?
Use DeepL with a glossary for specs, manuals and fixed terminology, where faithfulness and consistency matter most. Use ChatGPT when titles and selling points need reorganising for a market, audience or channel. The safer workflow uses both: a faithful DeepL base, a constrained ChatGPT rewrite, then a back-translation check on numbers, units and negations. Read more →
How long should a Shopify meta description be?
Shopify's SEO documentation suggests around 160 characters for the meta description, with the page title up to 70 characters and ideally around 60 so it isn't truncated. Every page should have its own title and description. Leave out prices and discounts, since they change, and hand-check 20 to 30 high-traffic pages before writing back in bulk. Read more →
Topics
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