By job · 5 posts
Email & ads
Klaviyo flows, abandoned-cart email, ad copy testing and Merchant Center titles.
Using AI for ecommerce email starts with the segment, not the copy. Build segments in Klaviyo from real store data such as order count and days since the last order, then tell ChatGPT or Claude exactly who each email is for. Vague prompts produce emails that could go to anyone.
Check every discount, deadline and product detail before scheduling. In abandoned cart flows, getting the right recipient matters more than the subject line: people who already paid should not get a reminder. For paid ads, generate several angles, then cut the near-duplicates by hand.
Playbooks
3 posts- 7 minPlaybooks
Optimising Google Merchant Center Titles with AI, at Scale
Feed titles must match the landing page and front-load what matters, plus the structured_title field for AI-generated titles that most tutorials skip.
- 7 minPlaybooks
Setting Up a Shopify Abandoned Cart Flow in Klaviyo That Doesn't Annoy Buyers
Most abandoned cart problems are trigger problems, not copy problems. A three-email Klaviyo flow built so buyers who already paid stop receiving reminders.
- 7 minPlaybooks
AI-Assisted Email Campaigns for Small Ecommerce Stores
A workflow for going from a Klaviyo segment to a drafted, on-brand campaign email in less time, without sending something that doesn't fit the segment it's going to.
Comparisons
2 posts- 7 minTool comparisons
Klaviyo vs Mailchimp for Shopify Email Marketing
Not a feature count. The real question is whether your email programme runs on ecommerce events or on audiences and campaigns, and what migration would cost you.
- 8 minTool comparisons
ChatGPT vs Claude for Ad Copy Variant Testing
A hands-on look at generating multiple short ad copy variants on a small budget: where each tool's default style actually helps or gets in the way.
Common questions
How do I stop abandoned cart emails going to customers who already ordered?
Trigger the Klaviyo flow on Started Checkout and add the flow filter "Placed Order zero times since starting this flow", so anyone who buys mid-flow skips the rest. Add a frequency guard, such as not having entered the flow in the last 7 days, and switch off Shopify's own abandoned checkout automation so shoppers don't get two series. Read more →
Klaviyo or Mailchimp for a Shopify store?
If abandonment, browse, replenishment and repeat-purchase flows drive your email revenue, evaluate Klaviyo first. If your work is mostly newsletters, launches and basic automation, or you also hold trade show and B2B contacts, Mailchimp usually fits more easily. Don't decide on per-contact price alone: a migration that damages consent state costs more than a cheaper plan saves. Read more →
How many ad copy variants should a small budget test?
Most small budgets can't get a clean read on more than three or four variants at once. Generate more than that for options, then cut the close rephrasings, which both ChatGPT and Claude still produce despite instructions. In side-by-side runs, ChatGPT gave punchier, more ad-ready lines by default, while Claude explained its reasoning for each variant better. Read more →
Topics
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