By job · 4 posts
Product images & video
Lifestyle scenes, marketplace image rules and short-video scripts: AI is for supporting images, not the main photo.
Can you use AI-generated product images? For lifestyle scenes, ad backgrounds and social graphics, yes. For the listing's hero photo, keep a real photo of the real product: buyers can return an item that doesn't match its photos.
Amazon has no blanket ban on AI imagery, but the main image still needs a pure white background and the actual product, and since July 2026 fully AI-generated photorealistic people must be tagged in the image metadata. For video, AI is good at drafting scripts and hook variants; filming and on-camera delivery stay with people.
Playbooks
3 posts- 9 minPlaybooks
Are AI-Generated Product Images Allowed on Amazon? The July 2026 Rules Explained
Amazon has no blanket ban on AI product images, but as of July 2026, any image containing a fully AI-generated photorealistic person must carry a contains-synthetic-performer tag in its XMP metadata. Here is what the new rule covers, what is exempt, the safe-vs-risky uses of AI imagery, and a compliance checklist for cross-border sellers.
- 8 minPlaybooks
Batch-Writing TikTok Shop Video Scripts with AI
The time sink in TikTok Shop content isn't filming; it's constantly coming up with new hooks. A workflow for batching script variants with AI and leaving the filming and trend judgment to a human.
- 8 minPlaybooks
From Product Photo to On-Brand Lifestyle Scenes with AI
A workflow for using AI-generated backgrounds around a real product photo for social posts and ads, and why the listing hero image should stay untouched.
Comparisons
1 post
Common questions
Are AI-generated product images allowed on Amazon?
Yes, there is no blanket ban, and Amazon offers its own free AI image tools for ad creative. The main image still needs a pure white background, the product filling at least 85% of the frame, and the real product rather than an illustration or mockup. Generating the product itself from scratch risks "not as described" complaints, returns and takedowns. Read more →
Do AI-generated models on Amazon need a label?
Yes. Since Amazon's July 2026 notice, any product image, video or A+ content containing a fully AI-generated photorealistic person must carry contains-synthetic-performer in the XMP dc:subject field before upload. Photos of real models are exempt, even when AI-retouched, as are images with no people in them. The rule covers new uploads only. Read more →
Should I use Midjourney or Canva for ecommerce graphics?
Use both, for different steps. Midjourney generates a background or scene from a text prompt; Canva assembles your real product photo, the scene, your logo and brand text into a correctly sized graphic. If you can only pay for one, Canva alone gets a small team further day to day, because most social and ad graphics rely on consistent branding. Read more →
Topics
Hear when new playbooks and tools go live
Follow the RSS feed and new posts arrive automatically. No email address needed.